Everyone's telling you AI will change your business
We'll tell you if it actually will
MarketExtra helps UK business owners work out where AI genuinely fits — and where it doesn't.
No obligation. No pitch. Just a conversation between two business people.
Do you really need AI?
If you are trying to figure out where to start with AI, you are probably overwhelmed. The tools are multiplying faster than anyone can evaluate them. Your inbox, your LinkedIn feed, and your industry events are all telling you the same thing: you need to act, and you need to act now.
The harder problem is knowing who to trust. The AI consultancy market has filled with people whose answer is always yes. Most business owners know this. It has made them wary of everyone.
Everyone else sells you the answer before they've heard the question.


We tell you honestly where AI fits in your business — and where it doesn't
A Business AI Health Check is a structured conversation about your business, followed by a written report that tells you honestly where AI fits — and where it doesn't.
That report might recommend specific tools or systems. It might recommend waiting. Occasionally it recommends nothing at all — including nothing MarketExtra offers.
A "no" from us is not a failure. It is the point. If we only ever said yes, the diagnosis would be worthless.
The free discovery call is where we establish whether a Business AI Health Check would be useful for your business.
No obligation. No commitment. Just an honest conversation about whether this makes sense for your business.
Three steps - No surprises
Step 1: Free discovery call
A 30-minute conversation — no preparation required on your part. We want to understand your business, your concerns and whether a Business AI Health Check would be useful for you.
Step 2: The Business AI Health Check
Structured conversations with you and, where relevant, key members of your team. We look at where your time goes, where enquiries get lost, where processes slow down, and where AI could genuinely make a positive difference.
Step 3: Your AI Readiness Review
Clear, plain English. Where AI fits, where it does not, what we recommend — and where relevant, specific systems we can build for you. We then walk through the findings together in a live session so you can ask questions and agree what makes sense next.


A note on early access
A small number of founding-rate places are currently available for the Business AI Health Check, at a significantly reduced rate in exchange for an honest case study on completion.
This is not a promotional offer with a countdown timer. If you are interested in the founding rate, it is worth mentioning your interest on the discovery call.
Health Check pricing is on the dedicated page. The discovery call is always free and always without obligation.
If you are trying to cut through the AI noise, start here
We will tell you honestly whether we can help — and if the right answer for your business turns out to be something we do not offer, we will tell you that too.

