Frequently asked questions
Plain answers to the questions we hear most often. If yours isn't here, the discovery call is the fastest way to get a straight answer.
The Business AI Health Check
Q: What is the Business AI Health Check?
A structured set of conversations about your business, followed by a written report that tells you honestly where AI fits — and where it doesn't. It might recommend specific tools or systems. It might recommend waiting.
Occasionally it recommends nothing at all, including nothing MarketExtra offers. A "no" from us is not a failure. It's the point.
Q: Who is the Business AI Health Check for?
Any business owner or manager who wants an honest, independent assessment of where AI genuinely fits their operation before spending money finding out the hard way. It's not restricted to tradespeople — the diagnostic approach works across business types and sizes.
Q: How long does it take?
The discovery call is typically 30 minutes. It is unhurried so you will have plenty of time to ask questions. The Business AI Health Check itself — the structured conversations — depends on the size and complexity of your business. A sole trader assessment involves one conversation. A small business assessment typically involves two or three. An enterprise assessment involves four to six or more. The written report follows shortly after the final conversation.
Q: What does the report actually say?
Where AI fits in your business and where it doesn't, in plain English. Where relevant, it will recommend specific systems or tools — including, where appropriate, systems MarketExtra can build for you. Where AI isn't the right fit, it will say so clearly, including the reasoning. We will help you to completely understand the report.
Q: Do I have to commit to anything on the discovery call?
No. The discovery call is genuinely free and genuinely without obligation. Its only purpose is to establish whether a Business AI Health Check would be useful for your business. If it wouldn't be, Richard will say so on the call.
Q: How much of my time will the Business AI Health Check take?
The discovery call is 30 minutes and needs no preparation — it's just a conversation. If we both decide a Health Check is the right fit, the time involved from there depends on the size of your business. A sole trader assessment typically involves one Zoom conversation. A small business assessment usually involves two or three. An enterprise assessment involves four to six or more. Each conversation runs for around 45 to 60 minutes. The written report follows shortly after, and the debrief session — where Richard walks you through the findings — takes around 30 to 45 minutes. For most small businesses, you're looking at around two to three hours of your time spread over a week or so. The conversations are unhurried and the goal is genuinely to understand how your business works — not to rush through a checklist.
Q: What are the founding rates and how long are they available?
Founding rates are available to the first 4 paying Business AI Health Check clients across all three pricing bands combined. They exist because early clients help stress-test the process and provide case study material — the reduced rate reflects that relationship. If you're interested, mention it on your discovery call. The cap is real and is not used as a sales tactic.
The done-for-you AI systems
Q: What's the difference between the three tiers?
The Voice AI Receptionist answers forwarded calls instantly, 24/7, in a natural voice — the most complete cover. The Missed Call Text-Back fires an automated SMS within 20 seconds of a missed call and continues the conversation by text. The Web Chat AI is a single-page website with a 24/7 chat widget — for tradespeople with no web presence or those losing online enquiries. Full details and pricing are on the pricing page.
Q: Do I have to change my phone number?
No. You keep your existing number. Calls forward silently to the Voice AI after around 15 seconds. If you answer first, the AI never picks up. Your customers call the same number they always have.
Q: What happens if the AI gets something wrong?
Every call is transcribed and logged. You can review any conversation in your CRM or mobile app. If the AI books something incorrectly or mishandles a call, you'll see it immediately and can follow up. We train the AI on your specific business before go-live to minimise this.
Q: What voice does the AI use?
A clear, natural AI voice. Different accents are available. We strongly recommend that you have it always introduce itself as an AI assistant — never as a person. It will depend on how the AI is trained, and that choice is ultimately yours.
Q: Does it work with my calendar?
Yes — Google Calendar, Microsoft Outlook, and Apple iCloud. The AI checks real-time availability before offering or booking a slot, so it only books into time that's genuinely free. No double-booking.
Q: Can customers reschedule or cancel their appointment?
Yes. Customers receive a confirmation by SMS and email with reschedule and cancel links. Your calendar updates automatically — you don't need to do anything manually.
Q: Is there a fixed-term contract?
No. Monthly subscriptions have no lock-in — cancel any time. The annual option (12 months for the price of 10) is non-refundable, so we'd only recommend it once you've completed your trial and are confident the system is working for your business.
Q: Is there VAT?
Not currently. MarketExtra is not VAT registered, so the price you see is the price you pay.
Q: Is there a free trial?
Yes, on the Voice AI Receptionist and Missed Call Text-Back — 14 days each. The trial starts only when your system is fully live and tested, not from the day you sign up. There is no free trial on the Web Chat AI tier.
Q: Can I upgrade from one tier to another?
Yes. You can move from the Web Chat AI or Missed Call Text-Back up to the Voice AI Receptionist at any point. Founding Member pricing on the AI systems is only available during the current limited window and cannot be applied retrospectively.
Q: Do you help with setup?
Yes — fully. Every tier is done for you or with you. Setup includes number registration where relevant, AI training on your specific business, calendar integration, website build, and full testing before go-live. If you need a domain name, we'll guide you through acquiring one.
Q: What about the website — can I edit it?
The pages are built and maintained by MarketExtra. If you need changes, contact us directly. Straightforward updates — opening hours, service area, pricing — are handled quickly.
Q: What does the mobile app do?
The LeadConnector app (iOS and Android) lets you manage your CRM, review call transcripts and chat conversations, respond to enquiries, and generate payment links — all from your phone between jobs. It keeps your business communications entirely separate from your personal phone.
Q: Why not just use a cheaper AI tool?
A number of low-cost, self-serve AI receptionist products have appeared on the market, some priced from £29 plus VAT a month. For a business owner with time to configure software and a straightforward operation, they may be enough.
For a tradesperson that is constantly busy, they usually aren't. Most don't include real-time calendar availability checking — they'll book any slot the customer requests, even if you're already booked. There's no proper CRM, so customer details go into a call log rather than a searchable database you can check from your phone. There's no automated text-back if a call is missed entirely. And there's no done-for-you setup — you configure and troubleshoot everything yourself.
MarketExtra is not a tool you set up yourself. It's a complete system built for your specific trade, connected to your actual calendar, and managed by someone who knows how it works.
Q: Is there a founding rate for the done-for-you AI systems?
Founding rates are available to the first 4 paying 'Voice AI Receptionist' and 'Missed Call Text-Back' clients. They exist because early clients help stress-test the process and provide case study material — the reduced rate reflects that relationship. If you're interested, mention it on your discovery call. The cap is real and is not used as a sales tactic.
Q: Can it handle emergency calls?
Yes. The AI is trained on your specific trade, including how to handle emergencies. It can qualify urgency, gather the details, and — if you'd like — route urgent calls straight through to your personal mobile rather than handling them itself.
Q: Can I bring my existing customers into the system?
Yes. We provide a self-serve import tool and will help you bring your contacts in yourself. If you'd rather we handled it for you, that's available as a separate paid service — worth raising on the discovery call.
Still have a question?
The best way to get a straight answer is the discovery call. It's free, it's 30 minutes, and there's no obligation to go any further.