What does working with MarketExtra cost?
There are two ways to engage with MarketExtra.
The Business AI Health Check is for any business that wants an honest assessment of where AI fits before spending money finding out the hard way.
The done-for-you AI systems further down this page are one possible outcome of that assessment — built specifically for UK tradespeople where the diagnosis says AI communication is the right fit.
If you're not sure which applies to you, the discovery call is free and always the right place to start.
The Business AI Health Check
A structured conversation about your business, followed by a written report that tells you honestly where AI fits — and where it doesn't. The report might recommend specific tools or systems. It might recommend waiting. Occasionally it recommends nothing at all, including nothing MarketExtra offers.
That outcome is not a failure. It's the point. If we only ever said yes, the diagnosis would be worthless.
Full details of how the Business AI Health Check works, including the three-step process, are on our homepage.
Founding rates are available to the first 4 paying Business AI Health Check clients across all three bands combined.
If you're interested in the founding rate, mention it on your discovery call. The cap is real — it's not a countdown timer.
No VAT. MarketExtra is not currently VAT registered.
Sole Trader
One conversation — with you.
Founding rate: £97
Standard rate: £197
Small Business
Two or three conversations — owner plus key staff.
Founding rate: £347
Standard rate: £747
Enterprise
Four to six or more conversations — sponsor plus team leads.
Additional conversations available at £250 per session if the scope requires it.
Founding rate: £1,750
Standard rate: £3,500
Done-for-you AI systems for UK tradespeople
For UK tradespeople where a Business AI Health Check — or a direct conversation with Richard — confirms that AI communication is the right fit, MarketExtra builds and manages the system for you.
These are not DIY tools. You don't configure them yourself, train them yourself, or troubleshoot them alone. We build, test, and hand over a system that runs in the
background while you get on with the work.
Three tiers. You choose the level of cover that suits your business now. You can move up later.
The Voice AI Receptionist
£297/month — or £197/month for Founding Members (first 4 only, lifetime £100 discount)
What it does:
Your calls forward silently to a Voice AI after around 15 seconds. The AI answers in a clear, natural voice, introduces itself as an AI assistant for your business, handles questions, and books appointments directly into your calendar. You receive a full transcript of every call.
What's included:
• 24/7 Voice AI answering on your existing number
• Live calendar booking (Google or Outlook)
• Full call transcripts in your CRM
• Web chat AI widget for your website
• LeadConnector mobile app (iOS and Android)
• CRM web access
• Done-for-you setup and configuration
• UK 07 number (UK telecom compliant)
• Guided domain and number setup
Who it's for:
Any tradesperson who misses calls while busy doing the work. Plumbers, electricians, heating engineers, builders, roofers, locksmiths, mobile mechanics — if you work alone or in a small team and your phone goes unanswered, this recovers those jobs automatically.
Trial:
14-day free trial — starts only when your system is fully live, not from sign-up.
No lock-in on monthly subscriptions.
Annual option available: 12 months for the price of 10,
paid upfront, non-refundable.
The Missed Call Text-Back
£97/month
What it does:
When a call is missed, an automated SMS fires within 20 seconds from your registered 07 number. A Conversational AI takes it from there — qualifying the job, answering questions, and booking appointments, all by text.
What's included:
• Missed call SMS within 20 seconds
• Conversational AI via text — qualifies, answers, books
• Live calendar booking (Google or Outlook)
• Web chat AI widget for your website
• LeadConnector mobile app (iOS and Android)
• CRM web access
• Done-for-you setup and configuration
• UK 07 number (UK telecom compliant)
• Guided domain and number setup
Who it's for:
Tradespeople who want automated follow-up without upgrading to full voice cover. A good starting point if you already answer most calls but lose the ones you can't get to.
Trial:
14-day free trial — starts only when your system is fully live.
No lock-in on monthly subscriptions.
Annual option available: 12 months for the price of 10,
paid upfront, non-refundable.
The Web Chat AI
£47/month + £147 one-off setup fee
What it does:
A single-page website with a 24/7 AI chat widget. Built and hosted for you. For tradespeople who have no website, or who have one that isn't generating enquiries. Visitors can chat with your AI any time — it answers questions, captures enquiries, and can take payments via an optional Stripe integration.
What's included:
• Single-page website, built and hosted by MarketExtra
• 24/7 AI web chat widget
• Enquiry capture and FAQ handling
• Optional Stripe payment gateway (no extra monthly cost)
• LeadConnector mobile app (iOS and Android)
• CRM web access
• Done-for-you setup
Who it's for:
Tradespeople with no web presence, or those losing online enquiries because nobody replies out of hours. No phone integration at this tier — chat only.
No free trial at this tier.
No lock-in on monthly subscriptions.
Not sure where to start?
Start with the discovery call. It's free, it's 30 minutes, and if the honest answer turns out to be that neither a Business AI Health Check nor a MarketExtra system is right for your business, you'll know that by the end of the call rather than after spending money finding out.